Client Overview
Company: Brigade Group, a leading real estate developer in South India.
Objective: Transform website engagement and lead capture using an AI-powered Real Estate Assistant.
Goal: Increase lead conversions, enhance user interaction, and establish a competitive edge through a smart AI-driven chat interface.
Need: A reliable solution to boost real-time engagement, reduce manual effort, and automate personalized responses that would convert more visitors into leads.
Challenges
- Low Engagement & Lead Capture: Real-time chat performance was underwhelming with just 10% visitor engagement and less than 5% lead capture.
- Generic, Non-Personalized Interaction: Existing solutions couldn’t provide personalized replies to build trust with users.
- High Marketing Spend: Due to minimal lead generation via live chat, they had to rely on costly cold-calling and traditional methods.
- Fierce Market Competition: Standing out among other real estate agencies was crucial, especially with the growing digital shift.
Our AI Chatbot Solution
- Personalized Real-Time Engagement: Our AI Assistant, placed prominently on Brigade’s website, offered human-like, instant responses to user queries ranging from property availability to budget preferences.
- Lead Qualification & Data Capture: The bot intelligently captured visitor preferences (e.g., location, budget, property type), seamlessly logging high-intent leads into the CRM system.
- 24/7 Availability: Always active, the bot ensured that client queries were addressed—even after business hours—keeping potential leads engaged around the clock.
- Seamless CRM Integration: AI-driven insights from each interaction were fed into the sales pipeline, helping sales teams prioritize follow-ups effectively.
Objectives Achieved
- Engagement Rate Increase: From 10% to 74.8%—a dramatic jump in how visitors interacted with the brand.
- Lead Capture Growth: From below 5% to 15%—more than 3x increase in high-potential leads.
- Reduced Support Load: Customer support efforts were reduced by 26% as the AI Assistant took over routine tasks.
- Standout Visibility: Brigade gained market distinction with its modern, AI-enhanced digital presence.
Benefits Realized
- Maximized Efficiency: More leads with fewer manual resources—saving costs and improving conversion quality.
- Personalized Responses: Each client query was handled with context and clarity, building rapport and trust.
- Strategic Refinement: Campaign data insights helped the marketing team optimize messaging and targeting.
- Seamless Digital Transformation: Brigade aligned with changing buyer behavior, offering faster, smarter customer support.
Customer Engagement Snapshot
- 74.8%: Current engagement rate with the AI assistant
- 15%: Lead capture rate from real-time AI interactions
- 26%: Reduction in support workload
Conclusion
Brigade Group experienced a game-changing digital transformation through Exult’s Real Estate AI Assistant. By delivering personalized engagement at scale, reducing costs, and enabling faster, data-driven lead qualification, Brigade solidified its reputation as an industry innovator in the real estate domain.
